Mike's Organic

Openshop, 2023

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Mike’s Organic started as a link between the local farmers and the community. Their main goal was to make all the fresh local products available to the community.

They started out at a warehouse, selling their products through an online channel and offering pick up for local customers.

An opportunity came up to bring this online experience to a brick and mortar location, occupying an iconic building in Cos Cob, Connecticut, a former Ihop that was well known in the community and evokes good memories and nostalgia. 

Our job consisted in translating the existing brand and values and to design the new store, bringing along, and enhancing the already existing customer experience.